Download My Brain: the 196 skills

Ouria free class bonus. All Sales + all Marketing skills from the 383-skill library. Kind: rebuild = Gabriel already runs it; new = built from distilled notes; shipped = already a member product.

Bucket	Skills	What
Sales	52	How to DM, call, close; pipeline and team
Offer, research & launches	50	Plan, research, offer and pricing, launches, testing
Funnels, pages & email	29	Lead magnets, landing pages, email and SMS
Copy & brand story	24	Brand, storytelling, copywriting
Content, video & script	22	Organic content
Paid ads	19	Ad angles, testing, self-learning
Total	196

Sales — 52 skills · How to DM, call, close; pipeline and team

SAL-00 Sales Command (5)

Closed Deal Handoff [new·P1]
When a deal closes, packages what was sold, promised and paid into one handoff note, sends it to delivery and billing, and books first contact within 24 hours.
Head of Sales Agent [new·P1]
Sets up the sales agent's charter: which hats it wears, the sales path it owns, its weekly rhythm, what it may send alone and what needs a yes, saved as one sales operating file.
Sales Motion Picker [new·P2]
Asks about the offer, price, buyer and calendar, then recommends one selling setup (no call, one-call close, paid diagnostic, video close, webinar, setter and closer) with the next build step.
Weekly Pipeline Review [new·P1]
Every week, reads the CRM and calls, then writes a one-page pipeline review: deals by stage, what moved, what stalled, the three deals to push and next week's sales plan.
Sales Forecast and Targets [new·P1]
Works back from the revenue target to the leads, conversations, calls, attendance and close rate needed, then forecasts the month from the live pipeline, saved as a targets and forecast table.

SAL-01 Prospecting & Outbound (10)

Lead List Builder [rebuild·P1]
Turns the ideal-customer description into a scored list of best-fit prospects with source and contact route, tests three sample rows with the owner, then keeps topping it up on a schedule.
Prospect Research Brief [new·P2]
For each top prospect, writes a short research card: what they do, a recent trigger, the likely pain, and one personal opening line, so outreach never starts generic.
Warm Outreach Scripts [new·P1]
Lists the people the owner already knows who could buy or refer, then writes friendly personal messages and a no-pestering follow-up order for each group.
Cold DM Outreach [new·P2]
Plans a daily social DM routine inside each platform's limits and writes human-sounding openers for cold and warm DMs, with a rules check so the account is not restricted.
Cold Email Campaign [new·P2]
Builds a cold email campaign for a prospect list: sending setup checklist, a first email with one clear ask, a 4-to-6 touch follow-up rhythm, and reply-rate targets.
Cold Call Script and Plan [new·P3]
Writes a cold call opener, a 30-second reason for calling, gatekeeper and voicemail lines, and a daily call block with dial and conversation targets.
Community Prospecting [new·P3]
Picks the online groups where buyers gather, then writes a weekly plan of helpful posts, comment replies and follow-up DMs that turn visible help into conversations.
LinkedIn Outreach [new·P3]
Optimises the owner's LinkedIn profile for buyers, then runs a connect, engage and message plan to decision-makers with a weekly target and message scripts.
Old Lead Reactivation [new·P2]
Sorts old leads and dead conversations by warmth, then writes a fresh-reason reactivation message for each group and tracks who replied.
Referral Ask [new·P2]
Finds customers at a win moment and writes a personal referral ask with an easy intro message they can forward, then logs every referral to the CRM.

SAL-02 Setting & Conversations (8)

DM Conversation Playbook [rebuild·P1]
Builds the company's chat-selling playbook: stages from first reply to the ask, what to say at each, where a human takes over, and the small easy ask that closes in chat.
Sales Reply Drafter [rebuild·P1]
Reads a live DM or email thread with a prospect and drafts the next reply in the owner's voice, reframing any objection, with a one-line reason; the owner reviews and sends.
DM Funnel Audit [rebuild·P2]
Counts conversations at each stage from opener to booked call, finds the stage where most die and the message sent last before silence, and names one fix to test first.
Welcome DM [rebuild·P2]
Rewrites the first message new followers, subscribers or members receive so they reply, then drafts the day-2 and day-7 follow-ups that acknowledge every reply and never pitch.
Chatbot Flow Designer [new·P3]
Designs the DM automation map: the comment keywords and story replies that open chats, what the bot says, tags it sets, and the exact point a human takes over.
Call Booking and Reminders [new·P1]
Scripts the move from chat to a booked call, sets the booking rules, and writes the confirmation and reminder messages that raise show-up rate.
Lead Qualifier [new·P1]
Writes the one-question-at-a-time qualifying flow for chat and forms, a fit score with pass, nurture and decline rules, and the polite reply for each outcome.
No-Show Recovery [new·P2]
When a prospect misses a booked call, drafts a same-day no-blame rebook message and a two-touch follow-up, and logs the no-show reason for the show-rate report.

SAL-03 Calls & Closing (10)

Discovery Call Script [new·P1]
Interviews the owner about offer and buyer, then writes a word-for-word discovery call script: frame-setting open, diagnosis questions, gap summary, offer bridge and next step.
Sales Call Prep Brief [rebuild·P2]
Before a booked call, turns the prospect's answers, messages and public info into a one-page brief: likely pains, questions to ask, objections to expect, and the offer to lead with.
Closing Call Guide [new·P1]
Writes the closing section of the call: recap, offer presentation, how and when to say the price, silence, payment options and the ask, plus an async video-close variant.
Objection Handler [new·P1]
Builds a ranked bank of the objections buyers really raise, with a reframe for each and a flag for ones to kill in the offer, and diagnoses why a stuck buyer won't decide.
Live Call Copilot [rebuild·P3]
Builds an if-then call playbook from recorded calls, then a background helper that listens during live calls and shows the next line to say; the human always speaks.
Negotiation Prep [rebuild·P3]
Before a negotiation, interviews the owner, then writes a one-page plan: goal, walk-away point, private anchor, trades to offer instead of discounts, and exact lines for price and scope pushback.
Sales Follow-Up Sequence [new·P1]
For every prospect who went quiet (no DM reply, 'let me think' after a call, no answer to a proposal), writes a spaced, value-carrying follow-up sequence and schedules the next touch.
Sales Proposal [new·P1]
Turns a discovery call transcript into a proposal in the buyer's own words: their problem, the outcome, scope, three options, price, timeline, expiry and next step.
Sales Call Review [new·P2]
Grades a call transcript against the company's call scorecard (diagnosis depth, belief work, price, close) and returns the score, quotes of what worked and one fix for the next call.
Paid Diagnostic Offer [new·P3]
Packages a paid first step (audit, strategy session or intensive): scope, deliverable, price logic, how its fee credits toward the main project, and the pitch that sells it.

SAL-04 Presentation & Event Selling (6)

Webinar Architect [shipped·P1]
Builds a complete selling webinar (script plus slide directions) from the owner's materials, or reviews a past webinar's transcript and results and returns a ranked fix list.
Event Run of Show [new·P2]
Plans a live selling event from sign-up to pitch: show-up reminders and calendar commitment, a minute-by-minute run-of-show, tech backups, chat moderation and pitch-room cues.
Offer Stack and Close [rebuild·P2]
Builds the offer stack and close for a presentation: each item with benefit, value and a running restack total, then price reveal, guarantee and closing lines, from one approved source.
Webinar Slides [rebuild·P2]
Turns an approved webinar script or run-through into a phone-readable selling slide deck with one idea per slide, real proof on screen and builds on every list.
Video Sales Letter That Books Calls [shipped·P2]
Writes a 15-to-20-minute video sales letter script whose only job is getting the right viewer to book a call, with an owner interview, proof ledger, beat map and a judge pass.
Sales Pitch and Deck [new·P3]
Preps a pitch to a decision-maker: frame and status plan, a short sales deck or demo flow, the proof to show, and answers to the hardest questions, saved as deck plus talk track.

SAL-05 Pipeline & CRM (7)

CRM Setup and Stages [new·P1]
Sets up the sales pipeline: stages named by what is true of the deal, required fields, next-action rule, follow-up hygiene, and a sales hub file every sales skill reads and writes.
Relationship Wiki [rebuild·P2]
Keeps one page per contact current from every call, reply and payment: what they said, what we promised, open loops and next move, with facts, sources and interpretation kept separate.
Conversation History Import [rebuild·P3]
Pulls past DM and chat threads read-only from the DM tool into the CRM, one row per contact with last message, tags and a warmth rank, without marking anything read.
Sales Dashboard [new·P2]
Builds and refreshes one sales dashboard page: leads, conversations, booked, showed, closed, cash collected and cycle time by source, each number with source and as-of time.
Stale Deal Chaser [new·P2]
Each weekday, finds every open deal with no touch past its stage limit and puts a short action list in front of the owner: who, why it stalled, and a drafted next message.
Lead Scoring and Routing [new·P3]
Scores every new lead on fit and intent from its answers and activity, then routes it to the right next step (setter, self-serve offer, nurture, or decline) and logs why.
Win-Loss Review [new·P3]
Monthly, reads closed-won and closed-lost deals and their calls, and writes the top reasons people buy and don't, with one change each for offer, marketing and sales.

SAL-06 Sales Team & Enablement (4)

Setter and Closer Team Playbook [new·P2]
Builds the sales team playbook: setter and closer roles, the handoff script between them, daily activity targets and a scorecard for each role.
Sales Commission Plan [new·P3]
Designs pay for setters and closers: base versus commission, rates by deal type, when commission is earned and clawed back, with a cost check against the offer's margin.
Sales Script Library [new·P2]
Keeps the one versioned library of openers, qualifying questions, call scripts and objection answers that people and agents read, updating it from winning calls each month.
Sales Roleplay Trainer [new·P3]
Plays a realistic, sceptical prospect built from real objections so the owner or a rep can practise a call, then scores each round and coaches one fix.

SAL-07 Account Growth (2)

Upsell and Cross-Sell Conversation [new·P2]
Finds customers ready for the next offer from results and usage, then drafts a personal upsell or cross-sell message and call outline framed as keeping and growing their result.
Renewals and Expansion [new·P2]
Keeps a renewal calendar for every contract or plan and, 60 and 30 days out, drafts the renewal review: results so far, next-period plan and the expanded scope to propose.

Offer, research & launches — 50 skills · Plan, research, offer and pricing, launches, testing

MKT-00 Marketing Command (4)

Head of Marketing Agent [new·P1]
Sets up the marketing agent's charter: what it owns, its hats, its weekly rhythm, what it may do alone vs with approval, what it hands to sales and delivery, and the report it sends each Friday.
One-Page Marketing Plan and Calendar [new·P1]
Interviews the owner once and produces a one-page marketing plan (who, where they gather, the bait, the result, before/during/after the sale) plus a 90-day campaign calendar saved as a table.
Weekly Marketing Review [new·P1]
Pulls the week's marketing numbers, campaign status and open tests, compares them with the plan, and writes a one-page review with three decisions for next week and the owner asks.
Campaign Brief [new·P1]
Turns one campaign idea into a one-page brief (goal, offer, audience, awareness stage, big idea, channels, assets list, dates, budget, success number) that every copy, ad, content and email skill reads.

MKT-01 Market & Customer Research (10)

Ideal Customer Profile [new·P1]
Builds the one-page ideal customer profile: who they are, their situation, pains, desires, fears, buying triggers, objections and the exact words they use, saved as the file every marketing skill reads.
Voice-of-Customer Miner [rebuild·P1]
Mines reviews, forums, comments, DMs and call notes for customers' exact words and saves a pain/desire language bank grouped by theme, with source links and counts.
Customer Survey and Interview Kit [new·P2]
Writes a short customer survey and a one-to-one interview script that digs past surface reasons to the real buying motive, then summarises the answers into ranked insights.
Market Research Sprint [rebuild·P2]
Decides how much research a decision deserves, runs the right methods in order (own product, customer voice, competitors, surveys) and compiles one cited research brief that offer and copy skills read.
Product-First Research [new·P2]
Mines the owner's own product, testimonials, past buyer messages and results for proven angles and claims, and returns a ranked angle list with the proof behind each.
Awareness and Sophistication Check [new·P2]
Asks a few questions about the market and competitor claims, then diagnoses the buyers' awareness stage and market sophistication stage with the message approach each one calls for.
Competitor Offer Radar [rebuild·P2]
Watches a saved list of competitors each week and reports only material changes (new offers, price moves, guarantees, launches, new angles) with source links and what it means for the owner.
Competitor Teardown [rebuild·P2]
Tears down up to five direct and indirect competitors' promises, offers, prices, proof and messaging from public pages, and returns a gap table showing where the owner can stand apart.
Market Trend Radar [rebuild·P3]
Scans the niche's news, communities and search interest on a schedule and sends a short brief of rising topics, shifts in customer concerns and what the owner could do about each.
Niche and Market Picker [new·P3]
Scores candidate markets for hunger, buying power, crowding, reachability and fit with the owner's strengths, and recommends one niche with the reasons and the runner-up.

MKT-02 Offer, Pricing & Positioning (17)

Offer Audit [rebuild·P1]
Scores an existing offer for buyer appeal and for delivery load, checks it against the owner's past rulings, and returns a verdict page with the one change most likely to lift sales.
Offer Builder [rebuild·P1]
Interviews the owner and builds a complete offer document: one-sentence promise, named mechanism, value stack with objection-killing bonuses, guarantee, honest urgency, proof list and price anchor.
Challenge Offer Builder [shipped·P2]
Designs and packages a challenge offer: a time-boxed, low-price cohort that wraps a do-it-yourself program in daily accountability, with dates, daily outline and the next offer it leads to.
Entry Offer Builder [new·P2]
Builds a small, low-price entry offer that turns strangers into buyers fast, with the product idea, price, what it leads to next and whether it can fund its own ad spend.
Guarantee Designer [new·P2]
Designs a guarantee that removes the buyer's fear without inviting abuse, recommending conditional, unconditional or outcome-based wording with the exact terms and the owner's exposure spelled out.
Signature Method Namer [new·P2]
Turns the owner's process into a named, ownable signature method: the steps, a memorable name, short step names and a one-line description, with five naming options to choose from.
Unique Mechanism Finder [new·P2]
Digs through how the owner actually gets results and names the mechanism of the problem and of the solution, giving two or three mechanism statements that explain why this works when other things failed.
Offer Ladder and Revenue Model [new·P1]
Maps the full ladder of offers from free to premium and the sequence around the core offer (attraction, upsell, downsell, continuity) so every buyer has an obvious next step, saved as a ladder diagram and table.
Membership and Recurring Offer Designer [new·P2]
Designs a recurring offer (membership, subscription or retainer): what members get each month, why they stay, billing options, onboarding promise and the retention hooks, saved as a membership spec.
Business Model Picker [new·P3]
Compares delivery models (done-for-you, done-with-you, coaching, course, membership, product) for how hard each is to sell and to run, and recommends one for the owner's goals and capacity.
Price Setter [new·P1]
Recommends a price for an offer using three methods (value to buyer, competitor range, cost plus margin), with three price options, the reasoning and the risks of each, saved as a pricing note.
Pricing Tiers Designer [new·P2]
Packages an offer into good-better-best tiers with the right anchors and gaps, a clear picking rule, and the tier the owner wants most buyers on, saved as a tier table.
Price Raise Planner [new·P3]
Plans a price increase step by step: new price, who is grandfathered, timing, the notice messages to existing customers and new buyers, and the churn watch after the change.
Pricing Page Writer [new·P3]
Writes the public pricing page that answers the money question before a call: prices or price ranges, what drives cost, who it is not for and the next step, as page copy ready to build.
Positioning Statement and Differentiation [new·P1]
Finds what the owner does that customers value and competitors don't, and writes the positioning statement (who it is for, what it owns, why it is different) plus a check that scores any page or ad against it.
Big Idea Finder [new·P2]
Finds the one big idea and the one big belief a campaign must install, tests three candidates for newness and believability, and saves the winner with its proof for the campaign brief.
Category Creation Planner [new·P3]
Decides whether to compete in an existing category or name a new one, and if new, drafts the category name, the problem it frames, the point of view and the first three moves.

MKT-09 Launches, Partnerships & PR (13)

Launch Planner [new·P1]
Picks the launch model that fits the list size (seed, internal, partner-powered or waitlist) and builds the calendar backwards from cart open: pre-launch content briefs, open, close and after.
Launch Scoreboard and Debrief [new·P2]
Runs a daily launch-week report (sales, page conversion, email clicks and partner sales against target, next push) and after close a debrief with a run-again-live or go-evergreen verdict.
Pre-Sell Validator [new·P2]
Designs a pre-sale for an unbuilt offer: who to ask, the pitch, founding-buyer terms, the pass or kill number and the build-live plan if it passes, saved as a validation plan.
Promotion and Flash Sale Planner [new·P2]
Builds a 12-month promotions calendar and, for any single promo or flash sale, the offer, the honest reason for the deadline, dates and the list of assets needed, saved as a promo brief.
Affiliate and Creator Partner Program [new·P2]
Designs and runs an ongoing affiliate or creator program: commission terms, recruiting pitch, onboarding kit, promo assets and a monthly partner activity review naming who to back and who to drop.
Top-100 Partner List Builder [new·P2]
Researches the people and audiences who already gather the owner's future customers and returns a tiered top-100 partner list with audience size, fit score and the best way in, saved as a table.
Partner Warm-Up and Outreach [new·P2]
Writes a give-first plan and pitch for each chosen partner (useful gift or favour, first message, pitch, follow-ups) and keeps a partner tracker with stage and next follow-up date.
Referral Program Designer [new·P2]
Designs a customer referral program: who to ask, the moment to ask, the reward for both sides, tracking and the scripted ask, saved as a referral program spec.
Joint-Venture Launch Kit [rebuild·P3]
Builds everything partners need to promote a launch: recruiting brief, partner page, swipe emails and posts, promo schedule, tracking links, leaderboard and payout rules, saved as one kit.
Newsletter Swap and Paid Drop Planner [new·P3]
Vets another newsletter for a swap or a paid email drop: audience fit, price per thousand, break-even subscribers, the email to send and a tracking link, saved as a go or no-go brief.
Sponsorship Proposal [rebuild·P3]
Turns an inbound request to promote another brand's product or event into a forwardable proposal: deliverables table, why the angle works, creative ideas, the price and the timeline.
Podcast and Stage Guest Pitch [new·P2]
Finds podcasts, summits and events the buyers already follow and writes each host a pitch with three talk angles and one listener offer, plus a prep sheet and thank-you follow-up once booked.
Press Pitch and Release Writer [new·P3]
Finds a real news angle in the company's activity, writes a press release and short journalist pitches, and returns a target list of 20 relevant writers and outlets, saved as a press pack.

MKT-10 Marketing Analytics & Testing (6)

Marketing Scoreboard [rebuild·P1]
Builds and fills the short weekly marketing scoreboard: the few numbers that predict revenue, each pulled live with its source and time or labeled stale, compared with the business's own baseline.
Funnel Leak Finder [rebuild·P2]
Walks the funnel step by step from spend to sale, finds the step with the worst ratio against plan, checks the sample is big enough to call it, and names the one fix worth doing first.
Attribution Report [new·P3]
Answers where sales came from: matches each lead and sale to its first and last source across ads, content, email and referrals, and reports revenue by channel with the data gaps stated.
A/B Test Planner and Judge [new·P2]
Turns a hunch into one falsifiable test (hypothesis, metric, sample needed, run time, stop rule), then reads the results and calls it plainly: winner, loser or not enough data, and what to do next.
Test Backlog and Rhythm [new·P2]
Keeps the ranked list of test ideas across ads, pages and emails, scores each on impact, confidence and ease, picks the next test, and runs the weekly idea-pick-run-review rhythm.
Campaign Post-Mortem [new·P3]
After a launch, promotion or ad push ends, compares results with the plan, finds what drove the gap, and writes the post-mortem with three keep, three change and the rules to carry into the next campaign.

Funnels, pages & email — 29 skills · Lead magnets, landing pages, email and SMS

MKT-07 Email & SMS (14)

Welcome Email Sequence [new·P1]
Interviews the owner about the offer and their story, then writes the 5-email story welcome sequence that turns a new subscriber into someone who knows, trusts and buys, ready to load.
Email Deliverability Doctor [new·P2]
Checks the sending domain's authentication records, list hygiene and sending pattern step by step, then gives an exact fix list and warm-up plan so emails land in the inbox, not spam.
Lifecycle Email Map [new·P2]
Maps the whole email system on one page: where subscribers enter, which sequence fires when, where they go after each one, and which gaps are leaking money, with a build order.
List Segmentation and Scoring [new·P2]
Splits one list into interest and buyer segments and scores every contact on recency, frequency and value, then names the highest-value segments and the campaign each should get next.
Reactivation Campaign [new·P2]
Finds subscribers who stopped opening and writes a 3-5 email win-back campaign with a clear last-chance step, so the dead part of the list either restarts or is removed cleanly.
Broadcast Email Writer [rebuild·P1]
Writes one broadcast or weekly value email built for the click: plan, subject and preview options, body, one call to action, then a rubric check and revision before the owner approves.
Checkout Recovery Sequence [new·P2]
Writes the abandoned-checkout and browse-abandon recovery flow: 3 emails and 1-2 texts over 72 hours that answer the likely objection and return the buyer to the exact checkout.
Launch Email Sequence [new·P2]
Plans and writes the email campaign for a launch or offer week: open, proof, objection, last-chance and close emails with real urgency only, plus the buyer follow-up that moves them to the next offer.
Newsletter From Voice [shipped·P2]
Turns the owner's voice notes or a scan of their week into a framework-led newsletter issue in their own voice, with every checkable claim verified, as a draft ready for approval.
Call-Booking Email Sequence [new·P3]
Writes the email sequence that moves warm subscribers to book a sales call for a high-price offer: belief-building emails first, the booking ask second, with the call link in every email.
SMS Campaigns [new·P3]
Sets up a text-message program: consent capture, sending windows and frequency caps, then writes the month's texts (reminders, offers, flash sales) under 160 characters each.
Email Performance Review [rebuild·P1]
Pulls the week's send results into one table (delivered, opens, clicks, click-to-open, unsubscribes, revenue), diagnoses what killed a weak send one variable at a time, and names the next test.
Email Tool Operator [rebuild·P2]
Stages approved emails as drafts in your email tool by cloning the last sent design and pasting the approved copy word for word, applies tags and segments, and never sends or schedules.
Subject Line Tester [new·P2]
Writes five subject lines and preview texts for an email against a named checklist, scores them, picks the winner, and sets up a split test when the list is big enough to learn from.

MKT-08 Lead Magnets, Funnels & Pages (15)

Lead Magnet Builder [rebuild·P1]
Interviews the owner, picks the format (guide, checklist, template, prompt pack or 5-day email course) and builds one finished free asset with a bridge to the paid offer, saved ready to publish.
Challenge Funnel Builder [new·P2]
Plans a 3-5 day challenge funnel end to end: registration page, daily agenda and homework, reminder schedule, community setup and the final-day offer, saved as a challenge run sheet.
Lead Magnet Idea Scout [rebuild·P2]
Scans customer questions and the company's own proven work, then returns up to three scored lead magnet ideas, each with a demand receipt, a supply receipt and a clear free-versus-paid line.
Quiz Funnel Builder [new·P3]
Builds a lead-capture quiz: 5-10 questions, scoring into 3-4 result types, a results page per type and the follow-up message each type receives, saved as one quiz spec.
Funnel Build and Go-Live [rebuild·P1]
Turns an approved funnel map into a live funnel: build checklist for pages, email automation, DM keyword and tracking, then gated states from draft to smoke-tested to live, saved as a funnel card.
Funnel Picker and Map [new·P1]
Asks about the offer, price, audience temperature and delivery, then recommends the one funnel to build first and draws its map: every page, email and offer in order, with the job of each step.
Application Funnel Builder [new·P2]
Builds the apply-to-work-with-us path for a high-ticket offer: application page copy, 6-10 qualifying questions, the disqualify route and the booking step, saved as one funnel spec.
Webinar and Event Registration Funnel [rebuild·P2]
Builds the registration side of a webinar, workshop or paid virtual event: a belief map, the registration page, confirmation page and reminder schedule, saved as a funnel spec ready to build.
Competitor Funnel Teardown [rebuild·P3]
Walks a competitor's public funnel step by step and returns a teardown: every page, offer, price point and follow-up observed, what is inferred, and what to adapt, saved as a model-don't-copy report.
Opt-In and Thank-You Page Builder [new·P1]
Writes the opt-in page (headline, promise, bullets, form, proof) and the thank-you page that moves a new lead to the next step, saved as a two-page copy and layout spec.
Page Build and Publish [rebuild·P1]
Turns approved page copy into a responsive web page in the brand's look, publishes it to the site, and verifies the live link on desktop and phone before handing it over.
Page and Funnel Conversion Audit [rebuild·P1]
Pulls the live pages and step numbers, checks ad-to-page message match, calls-to-action, design and each step against benchmarks, and returns a ranked fix list with a test-or-just-fix label.
Sales Page Writer [rebuild·P1]
Turns an offer and its proof into a complete sales page (or homepage and about page) written section by section, every claim traced to a source, saved as page copy ready to build.
Checkout Page Builder [rebuild·P2]
Builds the order form for an offer: checkout copy, order bump, guarantee and trust elements, plus the products, prices and payment link in the payment processor, test purchase verified.
Upsell and Downsell Page Builder [rebuild·P2]
Diagnoses or builds the first one-click upsell after purchase: offer choice, a beat-by-beat upsell video script, page spec, downsell and a 5-email follow-up for decliners, saved as one package.

Copy & brand story — 24 skills · Brand, storytelling, copywriting

MKT-03 Brand & Storytelling (10)

Brand Voice Guide [rebuild·P1]
Captures how the owner really talks from their writing and speaking samples into a voice guide (tone per audience, words used and banned, rhythm, examples) any AI or writer can follow.
Brand Asset Templates [rebuild·P2]
Turns the visual identity into reusable, brand-locked templates (social cards, quote cards, covers, certificates, report covers) rendered with exact text and checked against the brand rules.
Customer-As-Hero Brand Message [new·P2]
Walks the owner through casting the customer as the hero and the business as the guide, and writes the 7-part brand message plus a one-liner, website hero section and short pitch from it.
Visual Identity Kit [rebuild·P2]
Builds the brand's visual identity: logo direction, colours, type, image style and layout rules, delivered as a brand-guidelines board and a short visual rules file.
Mission, Stances and Manifesto [new·P3]
Draws out why the business exists, the beliefs it holds that most of the market gets wrong, and what it stands against, then writes a mission line and a one-page manifesto.
Origin Story Builder [rebuild·P1]
Interviews the founder one question at a time and writes a story pack: full origin story, a 60-second spoken version, a one-liner and three belief bridges, each ready to reuse.
Customer Win Story [new·P2]
Turns one customer result into a short before, turning point, after story for posts, emails and sales pages, with the proof attached and the customer's permission noted.
Relatable Founder Persona [new·P2]
Defines the public persona people bond with: identity type, backstory, flaws shown on purpose, recurring storylines, signature opinions and lines not to cross, saved as a persona sheet.
Story Bank [new·P2]
Collects the owner's stories (wins, failures, turning points, customer moments) into a tagged story bank, reframes setbacks into trust-building stories and fixes flat stories beat by beat.
Founder Bio and Press Kit [rebuild·P3]
Interviews the founder once and produces every bio length (one line, short, long, speaker intro) plus a shareable press kit page with photos, logos, topics and contact details.

MKT-04 Copywriting & Persuasion (14)

Copy Brief Builder [rebuild·P1]
Interviews the owner and pulls the method notes first, then writes the one-page copy brief (reader, awareness, offer, angle, proof, voice samples, bans, output path) every writer works from.
Copywriter [rebuild·P1]
Writes paste-ready short copy for any surface (captions, DMs, bios, about pages, offer lines, bullets, CTAs) from the copy brief, then self-scores it against a written rubric before handing it over.
Copy Opening Writer [new·P2]
Picks the right way to open a page, ad, email or talk for how aware and jaded the reader is (story, problem, promise, secret, proclamation) and writes three openings in that lead type.
Headline Analyzer [shipped·P2]
Scores an opt-in or landing-page headline against the reader's awareness and sophistication, rewrites it three to five ways, and reads live split-test numbers to name the winner and the next test.
Headline Tournament [rebuild·P2]
Generates ten tagged headline, hook, title or call-to-action options, scores each on a four-axis rubric, runs a seeded knockout bracket and returns the winner, runner-up and the full ranked list.
Sales Letter Writer [rebuild·P1]
Builds the foundation files (audience, message, mechanism, offer, proof ledger, story, objections), asks the owner the open questions, then drafts a long-form sales letter or buy-now video sales letter script.
Advertorial Writer [new·P3]
Writes an article-style pre-sell page for cold traffic: editorial headline, story or discovery lead, education that shifts one belief, and a bridge to the offer page, with three headline options for native ads.
Anti-Slop Scan [rebuild·P1]
Scans any audience-facing draft for machine-sounding writing patterns, judged by density not single hits, and returns each flagged span quoted with the pattern named and one human rewrite.
Copy Ship Gate [rebuild·P1]
Runs a draft through the pre-ship gate: brief fidelity, a paragraph-earns ledger, a cold read by a fresh model, the anti-slop scan and a preview link, then records the verdict next to the copy.
Copy Teardown [new·P2]
Tears down any page, ad or email section by section, yours or a proven competitor's: what each part does, where readers stall or get confused, then a ranked fix list or a list of moves worth borrowing.
Proof Stacker [new·P2]
Lists every claim in a piece of copy, pairs each with the strongest proof on file (result, testimonial, demo, number, credential), flags claims with no proof, and says which proof goes where.
Objection Map [new·P2]
Interviews the owner for every reason buyers say no, digs to the fear under each one, ranks them, and writes the reframe, FAQ answer and page placement for each, saved as one objection map.
Belief Shift Map [new·P3]
Maps the false beliefs stopping the buyer (about the method, themselves, outside obstacles), orders them, and writes one short story or reframe per belief plus the pre-framing moment before the ask.
Persuasion Audit [new·P3]
Reads a page, email or deck against the classic persuasion principles and common buying biases, lists which levers it uses, wastes or misuses, and names the one nudge to add at the drop-off moment.

Content, video & script — 22 skills · Organic content

MKT-06 Organic Content (22)

Content Idea Bank [rebuild·P1]
Captures ideas from voice notes, links, calls and buyer questions into one idea card each, then scores every card on a 7-point scorecard and kill-list, leaving a ranked idea bank for the owner to pick from.
Content Strategy Map [new·P1]
Interviews the owner and writes a one-page content strategy: 3-5 pillars, a mission-filtered topic map, recurring show formats and the on-camera point of view, saved as the content strategy file.
Content System [shipped·P1]
Runs the whole short-form content pipeline from one board: idea capture, research, scoring, scripting, filming prep, editing, repurposing, staging and weekly numbers, in the owner's own voice.
Viral Radar [rebuild·P1]
Scans a watchlist of niche creators for posts beating their own median 3x or more, plus the last 24 hours of niche news, and files a dated digest of outlier mechanisms and 3-5 reaction angles.
Short Video Talking Map [rebuild·P1]
Turns one chosen idea into a record-ready talking map: a truth interview, three proof-locked hook options, five retention beats and an exact close, saved in the video's run folder.
Video Hook Writer [rebuild·P2]
Interviews for the receipt and the thesis, then returns 5-10 scored video hooks, each with a spoken first line, on-screen text and a first-frame visual, with the winner marked.
Viral Format Remix [rebuild·P2]
Tears down a post or creator account that is outperforming, names the mechanism behind it, then writes the owner's own ready-to-film version for their niche without copying any wording.
Written Post Writer [new·P2]
Turns the owner's week, a chat thread or a finished job into 3-5 text posts for LinkedIn, X or similar feeds, each with a hook, one lesson and a soft call to action, marked for approval.
Yap Video Script [shipped·P3]
Finds an idea and turns it into a 60-90 second talk-to-camera script with delivery marks and a teleprompter copy, ready to film on a phone in one take.
YouTube Video Planner [rebuild·P3]
Plans a long-form YouTube video packaging-first: audience, idea, title and thumbnail promise, then an outlined or full script with a visual beat map and screen-recording shot list.
Talking Video Edit Pipeline [shipped·P2]
Cuts a straight-through talking-to-camera recording into one clean master by finding every fumble marker, removing the flubbed takes, then exports the three platform sizes with optional captions.
Filming Prep Pack [rebuild·P2]
Builds the prep pack from an approved script: teleprompter openers and close, a shot list per beat, the minimum visual packet with proof assets, and the fumble-marker filming protocol card.
Instagram Carousel [shipped·P2]
Turns a topic, article, transcript or raw idea into a finished carousel: slide-by-slide copy, a swipeable preview and 1080x1350 slide images ready to post.
Video Design Edit [rebuild·P2]
Takes a clean master and designs the finished edit: word-by-word captions, layout changes, b-roll on spoken nouns, proof inserts and audio polish, rendered as a vertical short or long-form cut.
AI Visual Studio [rebuild·P3]
Makes the visuals footage lacks: AI b-roll clips, still images, diagrams and short motion-graphic promos, locked as a still first before any paid video render, delivered with a cost note.
Title and Thumbnail Tournament [rebuild·P3]
Generates 10 title and thumbnail concepts for a video, scores them on clarity, curiosity, specificity and fit, brackets them to one winner with reasons, and renders the winning thumbnail.
Content Multiplier [rebuild·P1]
Turns one finished master video into native drafts for every platform (short video, text post, thread, carousel, email) with platform-specific titles, captions and calls to action, staged for one approval.
Content Performance Review [rebuild·P1]
Runs the weekly content review: pulls each post's numbers at the same age, computes outlier multiples against the owner's median, explains winners and flops, and queues sequels for the winners.
Post Staging and Scheduling [rebuild·P1]
Stages approved posts into a per-platform plan with asset, caption, time slot and posting checklist, schedules them only after the owner approves the batch, and logs each live link.
Content Calendar and Cadence [rebuild·P2]
Builds a 30-day content calendar where every slot has a job (attract, nurture, position or convert), a format and a hook, plus a daily cadence the owner can keep and a repost cycle for old winners.
Platform Growth Audit [new·P2]
Audits one social profile for why reach is stuck: bio, pinned posts, packaging, cadence and platform mechanics, then returns a ranked fix list with the rewritten bio and pinned-post plan.
Comment Engagement [new·P3]
Reads new comments on recent posts, drafts or sends replies in the owner's voice inside written rules, flags buying signals for sales and logs repeated questions as new idea cards.

Paid ads — 19 skills · Ad angles, testing, self-learning

MKT-05 Paid Advertising (19)

Ad Account Architect [new·P1]
Designs the ad account structure for the offer: testing and scaling campaigns, ad sets, audiences and exclusions, naming convention and starting budgets, saved as a build sheet the media buyer can follow.
Ad Budget and Target Cost [new·P1]
Works out the most the business can pay for a lead and a sale before ads lose money, the target cost per result, the test budget and the payback period, saved as the numbers every ad decision reads.
Paid Ads Readiness and Channel Picker [new·P2]
Checks whether paid ads are the right next move (offer proven, page converting, cash to test) and, if yes, picks the first ad channel and format with the reasons, saved as a one-page decision note.
Ad Angle Generator [new·P1]
Turns the offer into a batch of genuinely different ad concepts, each tied to one awareness level and one angle, with three hook variations per concept and a coverage table showing gaps.
Ad Analysis and New Creatives Brief [shipped·P2]
Reviews every ad in the account creative by creative (watches videos, views images), maps them to awareness levels, writes the brief for the next batch and produces it after the owner approves.
Ad Copy Writer [new·P2]
Writes ready-to-run ad copy for one concept: primary text in short and long versions, headlines, descriptions and call to action, using a proven formula matched to the reader, within platform limits.
Static Ad Builder [rebuild·P2]
Turns approved concepts into finished image ads in every placement size: one sample first for approval, then the batch, with exact text typeset rather than generated, and a QA sheet per image.
Video and UGC Ad Script Writer [new·P2]
Writes short video ad scripts for one concept: hook, problem, proof, offer and call to action with timings, shot notes and three alternate opening lines, in talking-head and customer-style formats.
AI Video Ad Factory [rebuild·P3]
Turns an approved ad script into video-generation prompts with beats, camera, audio and a locked presenter likeness, debugs failed takes, and returns finished AI video ad cuts for approval.
Ad Test Launcher [new·P1]
Builds a clean creative test paused in the ad account: one concept per ad set, test budget paced from the target cost, kill and keep rules written down, then launches only after the owner approves the spend.
Daily Ad Optimizer [rebuild·P1]
Each morning pulls ad-set and ad results for a stated date range, applies the written kill, keep, graduate and scale rules, and posts a recommendation list; changes nothing until the owner says yes.
Media Buyer Agent [shipped·P1]
Installs the media-buyer role: what it owns in the ad account, its daily and weekly rhythm, its kill, keep and graduate rules, the approval rules for spend, and the report it posts.
Ad Scaling and Fatigue Doctor [new·P2]
Reads a winning ad's trend and recommends how to scale it (budget steps, duplication, new audiences), spots creative fatigue early, and lists the replacement creatives to brief before results drop.
Retargeting Ads Builder [shipped·P2]
Builds a layered retargeting system once organic content pulls views and leads: four warm audiences, three layers each excluding the next, matched creative per awareness level, and a cold-to-warm switch rule.
Search Ads Builder [new·P3]
Takes a business from zero to a first live search ad campaign: keyword list with intent and negatives, ad groups, responsive ad text, conversion tracking check and bidding start, saved as a build sheet.
Video Platform Ads [new·P3]
Plans and runs ads on the big video platform: campaign type, targeting by intent and placement, creative rotation without self-competition, and a scaling plan for an account that already works.
Conversion Tracking Audit [new·P1]
Checks the pixel, server-side events and conversion actions fire once and correctly, fixes link tagging, reconciles ad-account numbers against the real sales or lead source, and records every gap.
Ad Policy Check [new·P2]
Reviews an ad (copy, image, video, landing page) before launch, flags anything likely to be rejected or to risk the account, and gives a compliant rewrite for each flagged line.
Weekly Ad Report [new·P2]
Every week writes the paid ads report: spend, results and cost per result against target by campaign, testing and scaling logs kept apart, decisions made, winners, fatigue flags and next week's creative ask.